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(Consumer Behavior Category | August 22, 2016)
Why automating makes it easier for people to buy
Whether you are an entrepreneur, CEO, President, Marketing Director or part of the team, wouldn't it be great if your online marketing could make more effective use of your business' time, money, and resources?
Wouldn't it be refreshing to read a book that cuts through all the marketing jargon to simply share "why" and "what" makes marketing automation work from a business perspective, answering your key questions?
In "Automation Works: Turning Your Marketing from a Money-Pit into a Money-Making MACHINE!", Kathy Swanson, Founder and President of Integrated Marketing Werx, takes you on this fantastic journey culled from over 20 years of work with a wide variety of niche startups, small to large businesses, and even Fortune 500 companies. You are in for an excellent ride -- even if marketing is not your thing.
"We are witnessing the emergence of high-touch in a high-tech world where valuable, relevant content is king and service is queen; with results being the prime minister." - Kathy Swanson
Over more than a decade, the effectiveness of traditional marketing, advertising, and sales as plummeted. Yet, while this fact keeps everyone from entrepreneurs to executives up at night, most marketing professionals are not really talking about it. Why?
You may have thought that just re-focusing your efforts on online marketing and social media rather than traditional marketing is the solution. For the majority of you who have flipped your marketing budget to online activities, you probably already realize that is not the case.
What if you made it easy for folks to find your business and know that you care about their problem or desire; so they can start the process of knowing how you can help them?
What if you provided value to help your ideal buyers solve their specific problem, or achieve their specific desire, while gaining permission from them to develop your online relationship?
What if your ideal buyers (and others) were continually committed to spending their time and money buying and consuming your products, goods, services, and information because you continued to offer value and provided great customer service?
What if you could ensure all internal communications make it easier for your team to know what they need to know and act on what they need to act on?